Client Questionnaire — The Write Impact

Personal details

Please fill in your name and contact information

Email

Phone number

Business Details

Help me understand your business and what you need from your copy.

What is the name of your business?

What is your website URL?

Tell me about your business. What do you do? What industry are you in?

Who is your target audience?

What problem do you help solve for your customers?

Who are your major competitors?

What sets you apart from your competitors?

How do people typically find out about your business?

e.g. website, social media, word of mouth etc

Are you currently doing any SEO or other marketing?

Branding

Help me understand your brand's personality and tone of voice.

How would you describe your brand’s personality?

What is your brand's tone of voice?

If you do not have a tone of voice yet, please describe how you would like your brand to be perceived.

Are there any businesses that inspire you or that you wish to emulate in some way?

Your Copy Needs

Help me understand your copywriting needs and clarify the scope of the project.

Why are you looking for a copywriter?

Are you a recently launched business or are you hoping to improve your SEO?

Is there anything else you feel I should know before writing your copy?