Here's why you should be publishing articles on LinkedIn
LinkedIn is a great way for professionals to connect and share their knowledge with others. I’ve seen many successful leaders use LinkedIn to gain exposure and attract a loyal following through the LinkedIn Publishing Platform.
LinkedIn Publishing allows anyone to write and publish a post about any topic they feel passionate about, to help their community and to be more involved in discussions. If you’re not using LinkedIn Publishing yet, here are a few reasons you might want to…
Set yourself apart as a thought leader
LinkedIn is made up of an audience of professionals who are interested in industry news, insights and the opinions of leaders in their community. By publishing articles on LinkedIn, you can position yourself as a leader in your industry and spread the word about your business. People will look to you for advice and reach out to you, which can really help boost your credibility and your network. If thought leadership is something you’re interested in, I recommend working on your LinkedIn presence through the publishing platform.
Increase your exposure
Having a blog on your website is a great way to keep your customers up to date on your business, but you can also publish some of those blogs onto LinkedIn. There is an active, engaged community on LinkedIn, making it a great place to start a conversation. You can also comment on others’ posts and get inspiration from your community to talk about topical subjects that they’re interested in.
Introduce your business
Although the best use for LinkedIn articles is exposure and thought leadership, it is also a chance to introduce your business to potential customers. You do not want to be overly promotional, but mentioning your business where it makes sense can help create an association between your product/service and your personal brand.
In order to get the most out of LinkedIn publishing, it’s important to first build an audience. Publishing articles can help with that, but it’s good to have people who will like, share and comment on your posts from the beginning.
Interested in LinkedIn publishing?
Now, you might be thinking “this does sound like a good idea, but I just don’t have the time to be writing LinkedIn articles—I’m not even sure I’m a good writer!”
The truth is, many of the world’s most successful leaders do not write their own speeches, articles or other communication. They have brilliant ideas, but no time to get them down on paper, which is why they hire writers to help shape their words. And even if they do write their own stuff, they will always hire an editor to go over it to make sure it’s error-free before publication.
I’ve edited and ghostwritten countless LinkedIn articles for top CEOs, leaders and managers in a wide range of industries. Every article I write belongs to you 100% and you’re free to post it under your name or business name. If you’re interested in article ghostwriting services, you can put in an order online right here—or you can get in touch with me and we can discuss the next steps together.